THE PEOPLE BEHIND THE EXPERIENCE
Ideas with edge.
Execution with purpose.
One vision.
One connected team.
We are SIR4OURTH®, a creative agency and event production partner founded in 2012 by Sir Will Haggins IV. We bring brand stories into the real world through experiences that connect people.
From the venue and visual direction to staffing, A/V, security, and logistics, we coordinate the moving parts through one collaborative point of contact.
Our approach is simple: listen closely, build a clear plan, and stay focused on the experience your guests will remember.
FIFA World Cup 26™
OUR POINT OF VIEW
Make every
moment matter.
Our mission
Create memorable brand experiences through thoughtful design, scalable activations, and attentive event production.
Our vision
Be the creative partner brands and organizations turn to when they want to bring people together with purpose.
Based in Dallas–Fort Worth and working nationwide, we align the creative idea with the practical details that make it possible.
FOUNDER / CREATIVE LEADERSHIP
Sir Will Haggins IV
Founded SIR4OURTH in 2012, bringing a creative vision for events, brand experiences, and community connection.
GOOD EXPERIENCES START WITH A CONVERSATION
Let’s build
what’s next.
Tell us about your brand, your audience, and your next big idea.